The Lumineers have released the music video for “It Wasn’t Easy To Be Happy For You,” a song off their upcoming album III out September 13 on Dualtone (an Entertainment One Company) in the U.S. and Canada and Decca Records for the rest of the world.

The upcoming album is a cinematic narrative told in three chapters, with songs from each chapter focusing on one primary character out of three generations of the fictional Sparks family. Each chapter is being released as an audio EP within the full-length album. Songs and videos from Chapter I, Gloria Sparks were released this past spring, and “It Wasn’t Easy To Be Happy For You” marks the first release from the second chapter Junior Sparks, the grandson of the aforementioned Gloria. Chapter III will revolve around Gloria’s son, “Jimmy Sparks.”

Watch the video for ‘It Wasn’t Easy To Be Happy For You’ below…

Photo Credit: Amy Harris | III