The Velvet Underground Experience, an intriguing new multi-media art and music exhibition spotlighting the iconic band’s early NYC roots, will be opening in New York City on October 10. It is the first global exhibition dedicated to the Velvet Underground and its influence on modern music, fashion, art & popular culture, set against the backdrop of the band’s early days collaborating with Andy Warhol in NYC in the 1960s. Co-presented by Bandsintown and Citi, the three-month exhibition will be located at 718 Broadway in Greenwich Village, paying homage as well to the neighborhood’s deep artistic base.

The exhibition will feature never-before-seen, immersive and interactive content structured around six main sections- Welcome to America, Reed and Cale, The Childhood of Art, NY Spirit, Factory Years, Banana Album, Reinventions of The Velvet Underground and Echoes of Heritage-offering fans a chronological tour, from Lou Reed and John Cale’s childhoods to the band’s influences on contemporary art as of today.

The multi-media experience will contain six films produced exclusively for the exhibition, alongside an array of portraits of the band members and influential contributors who comprised of the New York underground in the 60s such as Allen Ginsberg, Candy Darling, Jonas Mekas and of course Andy Warhol.

The exhibition will be open daily EXCEPT Monday from 12:00pm – 7:00pm, and on Thursdays will be open until 10:00pm. Tickets for the public will go on sale on FRIDAY AUGUST 17 at 10:00amET and can be purchased through and ticket prices will be as follows:

Weekdays: General admission: $30 – Seniors, students: $25
Weekends: General admission: $35 et Seniors, students: $30 | NYC